Senior Analyst - Business & Customer Analytics (all genders)
Job Description
In this role, you will play a key part in driving data backed decision making and customer centric marketing across METRO’s global markets. You’ll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, support with valuable data to optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers—transforming data into actionable insights, scalable processes, and impactful business outcomes.
Your responsibilities
- Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf
- Analyzing and preparing reports on executed marketing and customer-related activities to identify opportunities for improving CRM communication and customer journeys
- Collaborating with the Data Science team
- Creating data visualizations
- Contribute to the design and continuous improvement of CRM tools, reporting frameworks, and marketing automation processes.
- Integrating data sets from multiple sources
- Ensuring high quality of processed and reported information
Qualifications
- Bachelor's degree in Business, Data Analytics, Computer Science or a related field.
- 5+ years experience in the analysis of customer behavior and/or marketing campaigns, with an understanding of their specific characteristics
- Interest in customer behavior, CRM, and retail/FMCG analytics
- Advanced SQL skills, ideally using Google BigQuery.; experience with Google Cloud Platform (GCP)
- Knowledge of Adobe Journey Optimizer / Adobe Real-Time CDP is an advantage
- Advanced experience in preparing data visualizations using BI tools (experience with Looker Studio is required)
- Experience in working with large datasets
- Proficiency in Excel
- Strong conceptual thinking and a creative, solution-oriented approach
- Experience translating data into actionable business recommendations.
- Excellent analytical skills
- Good command of English, allowing for effective daily communication within an international team
- Willingness to continuously learn and develop new competencies
